Athlete CEO #41: GoWild and the "Anti Social Media" Social Media Platform | Brad Luttrell

 

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Episode Summary

Brad Luttrell, the co-founder and CEO of GoWild, a social media platform for discussing outdoor lifestyleand gear. Brad talks about why he decided to develop a social media platform for outdoorsman, why it'sbeen advantageous to have multiple co-founders and what they learned by listening to their consumers.

Episode Highlights:

  • 1:50 GoWild is not just a “Facebook” for Outdoorsman.
    “If you post a hunting adventure [on social media], you can get trolled you can get death threats...it’s crazy. We wanted to build something that catered to this audience in ways that social media just didn’t.”

  • 10:00 Moving from the marketing side of business to the founder side can be difficult, what led Brad Luttrell to where he is today?

  • 17:06 Is there anything that Brad can remember from his past that was really helpful to get him to where he is today?

  • 23:15 Brad Luttrell: “I’ve come to realize, and I really believe, that this is not about as much 'it’s worth more,'-it’s more about 'I have more work to do.”

  • 25:35 What advice would Brad Luttrell give to someone who is building a company or product trying to keep the client in mind?
    Brad Luttrell: “Talk to them. Too many people build products for somebody that they have never really talked to.”

  • 31:00 What is it like to have co-founders?

  • 37:03 As a CEO of a fast growing company, how does Brad Luttrell prioritize objectives while also letting his people do what they need to do?

  • 44:49 Brad talks about Raise ‘Em Outdoors, a nonprofit camp that GoWild donates 1% of their profits to. Raising My Doors is a camp that teaches kids how to safely hunt, fish, and shoot.

  • 54:44 Brad Luttrell: “Am I gonna be sad if I don’t do this anymore?...You can add a lot of value into your life at 15-20 minutes a day, or you can waste a whole lot of it.”

Stay Connected

GoWild: IG | LinkedIn | Facebook | Twitter | Website

Brad Luttrell: LinkedIn

AWM Capital: IG | LinkedIn | Facebook | AWMCap.com

Erik Averill: LinkedIn 

Brandon Averill: LinkedIn 

 
Athlete CEOAWM CapitalErik Averill, Brandon Averill