As former athletes and certified wealth experts, they were convinced that the traditional model of financial advice for athletes was broken. They saw the stats that athletes are four times more likely to file bankruptcy, twice as likely to be divorced, and frequently end up squandering millions due to fraud, high fees, and unqualified advice. They heard the stories of athletes who blew through all their money before they retired, others who had been injured but didn’t understand how to get adequate protection, and even some who had made the right decision to hire a “financial advisor,” but the financial industry had completely failed them.