Athlete CEO #020: Being a Pro On & Off The Field
Episode Notes
You have heard it said before, “you are your greatest asset.”
My question is what are you doing today to increase the value of your greatest asset?
It’s time to start thinking like a business owner. The CEO of Athlete, Inc.
I know, you have heard it before. Most likely from your agent or a marketing company trying to convince you to “monetize” yourself.
Yes, making money can be an element of it but it’s far more important than just making money.
The truth is, how successful you are going to be during your career and after depends on it.
On this episode of the Athlete CEO Podcast I layout:
Overcoming the Fears of Thinking About Yourself As a Business
I don’t want to be distracted and my performance suffer
Social Media is not for me
I’ve already made enough money so I don’t need a platform
I’m not famous enough
Shifting Your Mentality from Amateur to Pro
How Shaq, LeBron, A Rod….and Lewis Howes and Devan Kline (who?!) leveraged their careers into success personal brands and companies
The Opportunities You Create By Becoming a Business
Where To Start
I challenge you to start today. Right now. Listen here to get the Roadmap for creating your Athlete, Inc company.
Examples of Athletes Who Has Successful Built Brands & Companies
Why Building a Platform Matters
Control Messaging
Build An Audience to Nurture Relationships
Financial Freedom – Create Passive Income
Investment Opportunities
Philanthropic Impact
Post Career Opportunities
Resources:
Common Thread Collective
Next Play Capital
AthletesBrand.com
Athletes Touch
Gary Vanerchuck
Books Mentioned (Amazon links):
High Performance Habits by Brendon Buchard
Never Eat Alone by Keith Ferrazzi
Platform by Michael Hyatt
Crushing It by Gary Vaynerchuk